Promotions: latest news, insights and analysis | ESM Magazine

Consumers Are Taking Action To Combat Inflation, Shopmium Study Finds

Some 77% of UK consumers are taking action to save money when grocery shopping, amidst a challenging economic situation, a study by supermarket media and p...

K-Group Stores See More Demand For 'Red-Label' Products

Finnish retailer K-Group has noticed an increase in popularity for its red-label products, items that are close to expiring that are offered at a reduced p...

Spain's DIA To Invest €130m In 2022 To Help Households Battle Inflation

Spanish retailer DIA has pledged to invest nearly €130 million this year in promotions, available both in its shops and online channels.

Morrisons Launches 'Price Cut' Campaign

UK retailer Morrisons is launching one of its biggest price cuts in recent years by reducing prices on over 500 products and introducing new multi saves.&n...

The Post-COVID Promotional Landscape

COVID-19 has accelerated a trend that has seen promotional intensity decline since 2015, when a third of the volume of groceries in Europe being sold on de...

Shoppers Buy More Fruit And Vegetables On Promotion, IGD Trial Shows

The portion of fruit and vegetables sold increased by 78% when available at a reduced price, initial data from a trial conducted in Sainsbury’s by IG...

Auchan Introduces Digital Flyers To Curb Paper Waste

French retailer Auchan has stepped up its fight against paper waste by announcing the introduction of digital flyers for communicating prices and promotion...