Weetabix

Crunch Time For British Breakfast As Weetabix Workers Strike

Members of the Unite trade union are stepping up strike action at two Weetabix factories in Kettering and Corby, central England, in a dispute over pay and...

Deutsche Bank Weetabix Suit Shows How Brexit Affects Breakfast

In London’s hipster Cereal Killer Cafe, a bowl of mini Weetabix costs more than four pounds. But in a courthouse across town, the breakfast cereal co...

Weetabix Appoints Becky Hain As Head Of Category

Weetabix Food Company UK & Ireland has appointed Becky Hain as its new head of category, succeeding Fran Davies who was recently promoted to market...

Post Holdings Completes Acquisition of Weetabix

US consumer goods company Post Holdings has completed its acquisition of cereal company Weetabix, effective 3 July 2017. The $1.8 billion (£1.4 bi...

Bright Food's Weetabix Sale An Unsavory Lesson For China: Gadfly

Before HNA Group Co. or Fosun International Ltd. came along with their buying up of everything from beach resorts to football teams, the most famous of Chi...

Bright Food Agrees To Weetabix Sale To Post In $1.8 Billion Deal

Bright Food Group Co. agreed to sell Weetabix Ltd. to U.S. cereal maker Post Holdings Inc. in a deal valued at about 1.4 billion pounds ($1.8 billion)....

Bright Food Makes a Dog's Breakfast of Weetabix: Gadfly

To British people of a certain age, Weetabix and its fellow brands Alpen and Ready Brek evoke a warm glow of nostalgia -- luminous schoolchildren, skinhead...

Weetabix Selects Kewill For Supply Chain Ecommerce

The Weetabix Food Company has selected supply chain software provider Kewill to upgrade its UK client side electronic data interchange (EDI) infrastructure...

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