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Technology

Carrefour Launches First Digital-Voucher Platform In Taiwan

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Carrefour Launches First Digital-Voucher Platform In Taiwan

Carrefour’s inaugural digital-voucher service is up and running in Taiwan, where the new platform is hoped to drive retail footfall, as well as the use of in-supermarket mobile payments.

The major banks operating in Taiwan have adopted Carrefour Ticket Xpress. The platform was developed by Edenred, a French corporate-services company.

"Along with the newly launched Carrefour Ticket Xpress," Carrefour says, "Carrefour Taiwan also updated its mobile app with the new ‘reward wallet’, an in-app Carrefour Ticket Xpress gift catalogue for E.SUN, and CTBC bank’s credit-card holder.

"An ‘e-voucher clip’ feature is also available for consumers to manage the Carrefour Ticket Xpress outside the Carrefour app, providing a worry-free shopping experience for Carrefour’s valuable customers.

"Carrefour has been dedicated to providing innovative, swift and eco-friendly payment technology for the customer in the mobile era, and digital vouchers, which can distributed, managed, and redeemed easily with mobile phones, are one of the most viable solutions.

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"That is the reason why Carrefour partnered with Edenred to launch Carrefour Ticket Xpress, to bring the best mobile-payment experience for Carrefour’s consumers in Taiwan and then roll out the success in Taiwan to other countries.

"By introducing digital-voucher technology, Carrefour Taiwan is also looking to make a positive impact on the environment by replacing its paper gift voucher, which is produced at a sheer volume of more than eight million pieces every year."

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.

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