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IGD: 48% Of Grocery Shoppers Wiling To Pay For One-Hour Delivery Online

Nearly half (48%) of UK online grocery shoppers say they are willing to pay for delivery of their groceries to receive within one hour of placing their order, new research from IGD has found.

The research company revealed the findings of its survey at the IGD Digital Commerce Summit, which took place on Tuesday and Wednesday of this week, in London.

The group said that its report highlights the ‘significant role the online retail channel will play in meeting rising shopper expectations and changing behaviours in future’.

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