Dutch retailer Albert Heijn has launched a new service in conjunction with Facebook Messenger, AH Groenteboost (AH Vegetable Boost), which aims to encourage consumer to eat more vegetables.
The service links users directly to the fresh team at Albert Heijn, where a team of 'Vegetable Coaches' can provide tips, recipes, and guidance, seeking to inspire consumers to eat more healthily.
"I see many parents and children want to eat more vegetables, but often do not know how," commented Tamara de Weijer, ambassador for the Nationaal Actieplan Groente & Fruit (National Action Plan Fruit & Vegetables). "Albert Heijn makes this approach more accessible and shows that eating vegetables is both easy and good for you."
The service was launched following research that found that only a quarter of Dutch people eat the requisite 250 grams of vegetables per day, with the national average coming in at 127 grams.
A separate piece of research also found that 46% of Dutch consumers never eat fruit at breakfast, and 36% never eat it at lunch.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.