Aldi Launches 'Green Energy' Promo Campaign
German retailer Aldi Süd has announced that it aims to be fully 'climate-neutral' by 2017, with all operations using sustainably sourced 'green energy'. More than 1,000 Aldi outlets have already installed photovoltaic solar panel systems, to cover a substantial part of their own energy needs.
To promote a sustainable use of resources, the company has launched its own 'Green Power' promotional campaign, in collaboration with energy supplier 123energie - an online brand of Pfalzwerke.
Under the motto 'Simple. Natural. Convenient.', the campaign, which runs until 8 January 2017, offers sustainably sourced 'Aldi Grünstrom', or 'green power', at a discount price-per-unit; customers can subscribe via the aldigruenstrom.de website.
"Our goal is to provide high-quality products at affordable prices. Aldi Grünstrom fulfills these criteria, which are important to us and therefore fits very well with our discount concept," said Vittorio Rotondo, central buyer at Aldi Süd.
Florian Kempf, head of energy management at ALDI SÜD, added: "With Aldi Grünstrom, our customers can also do something for power generation by supporting the use of renewable energies, while benefiting from favorable electricity prices."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.