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Amazon's Black Friday Reshaped Christmas Shopping: Report

Published on Jan 25 2018 4:00 PM in Technology tagged: Amazon / UK Retail / Black Friday / Online retail / Paywall

Amazon's Black Friday Reshaped Christmas Shopping: Report

Changing consumer spending patterns, influenced by the rise of Amazon and Black Friday, have reshaped the traditional Christmas sales calendar, according to a new report by tech company Ve Global.

The report says that the UK's January sales period showed a 'major decline' in online sales (-29%) and traffic (-19%), while 21 December, which is usually delivery cut-off day and causes a late boost in sales, also saw sales drop by 31%.

Ve's analysts believe that this decline is attributed to record Black Friday spending, as well as the spill-over effect of Amazon's Black Friday Week campaign, which began before Black Friday itself.

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