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Technology

Whole Foods Deal Provides Boost To Delivery Startups

When Amazon acquired Whole Foods as part of its attack on the supermarket industry, it looked like a crushing blow for grocery-delivery startups like Shipt and Instacart.

If consumers could get their food from Amazon, why would they need a separate delivery service? But rather than make the startups obsolete, the Whole Foods deal helped raise their profile.

Grocery chains across the US have enlisted the two companies to help them set up delivery operations, viewing them as key allies in the defence against Amazon.

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Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
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