New data from Nielsen has found that Amazon's share of the overall CPG e-commerce market has fallen as rival operators make gains, however, the Seattle-based giant isn't likely to be too concerned.
Nielsen data for the 52 weeks to 31 January found that Amazon currently holds a 39% share of CPG e-commerce in the US market, down from 44% the previous year.
At the same time, Instacart has doubled its presence from 4% to 8%, Walmart has tripled its e-commerce penetration from 2% to 6%, and other rivals like Chewy (5%), Target (3%) and Kroger (5%) have all made gains.
