Amazon dazzled analysts with its ability to continue to invest heavily in advertising, media and grocery while still delivering stronger-than-expected profits.
While some caution that the company’s additional investment spending in 2018 may weigh on near-term margins, most say it will continue to create long-term value for shareholders.
Analysts reaction was particularly bullish on the prospects for Amazon’s nascent but fast-growing advertising business. Shares are up 5.5% pre-market.
