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Asda Multichannel Focus With €820M Investment

Published on Apr 24 2013 10:17 AM in Technology

Asda Multichannel Focus With €820M Investment

Walmart-owned British retailer Asda has announced a £700 million (€820 million) investment for 2013 into online, new and existing stores, with a focus on 'accelerating its multichannel business.'

In line with growing its online business, Asda, Britain’s second biggest online food retailer, opened a 120,000 square feet (11148 square meter) picking centre last month and plans to offer ‘same day’ delivery on food grocery orders by the end of 2013, which it claims it a world first.

Its Click and Collect business, which makes up four per cent of all grocery home shopping orders, will also see investment with new facilities for shoppers to buy non-food items such as its George clothing line in all of its 568 stores. Customers will be able to collect grocery shopping from almost 200 outlets by the end of 2013, including from stores and lockers at Asda petrol stations, the retailer said.


Despite the shift of focus from bricks and mortar stores to multichannel retailing, 10 new Asda stores will be opened during the year, in addition to two stores that have already opened in 2013. The new stores will include four 'small format supermarkets', five superstores and one new non-food outlet.

Asda recently announced a 4.5 per cent rise in sales, including petrol, for 2012. Sales hit £22.8 billion, a like-for-like rise of 1 per cent, excluding petrol. (24 April)

© 2013 - ESM: European Supermarket Magazine by Sadhbh Connor

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