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Auchan Launches Mobile Payment App In Italy

By Branislav Pekic
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Auchan Retail Italia, in collaboration with Mastercard, has launched a new mobile payment app, AuchanSpeedy.

Through the use of the AuchanSpeedy app, customers can scan products in-store and pay for them on their phone.

The service, available to the members of the retailer’s customer loyalty programme LaTua!, is in addition to the traditional and self-checkout systems, and aims to provide more payment solutions for shoppers.

Moreover, it guarantees a simple, quick and safe shopping experience, according to Auchan.

"Auchan is committed to developing innovative solutions to enable shopping where you want, when you want and how you want, even for payment systems," said Stefano Ghidoni, customer and innovation director of Auchan Retail Italia.


Expansion Plans

The service has initially been introduced in the MyAuchan store in Milan on Corso San Gottardo, as well as the Auchan supermarket in Brescia on Via San Bartolomeo.

The retailer says that AuchanSpeedy will be activated in a total of 50 points of sale by the end of 2018.

Auchan Retail Italia operates a network of 48 Auchan hypermarkets, 1,500 supermarkets under the banners Simply, IperSimply, PuntoSimply, Auchan and MyAuchan, as well as over 60 Lillapois drugstores.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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