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Backed By Consumer-Friendly Services, E-Commerce Booms In The UK: Nielsen

E-commerce is booming in the UK, with an overwhelming majority of shoppers opting to buy products online due to timely delivery guarantees and improved services, a new study has revealed.

According to Nielsen’s Global Connected Commerce report, 95% of shoppers in the UK are now buying products online that they previously bought in traditional bricks and mortar retail.

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