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Technology

Bestway Signs Deal To Use Celtech Management Solution

By Publications Checkout
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Bestway Signs Deal To Use Celtech Management Solution

British wholesale group Bestway has signed a deal with Celtech to roll out its real-time management solution, Ab-initio.

Bestway wants to consolidate its business onto a single trading platform and allow for the complete visibility and control of its business in real time.

The wholesaler chose Celtech’s centralised solution to deliver these objectives and create a unified customer experience across the business.

Ab-initio will allow Bestway to have a single view of its business in real time, to have a consistent process throughout all of its operations, and to be able to react instantly to challenges and opportunities as they arise.

Bestway CFO Naser Khan commented, "It has been a pleasure to work with Celtech as they assist us with moving to a singular view of our entire business. We look forward to developing our strategic partnership in 2016 as we continue to position Bestway for future growth."

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Celtech CEO Darragh Fanning added, “We are immensely proud of our collaboration with Bestway. It’s a significant statement of their commitment and confidence in our mission-critical retail solution. We have a very close working relationship with the Bestway team, and we are working hard to deliver against their ambitious plans for the business."

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Jenny Whelan. To subscribe to ESM: The European Supermarket Magazineclick here.

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