Billa's Frisch Gekocht online platform has been restyled and rebooted. The sites of the Austrian supermarket chain's online customer magazine and its online shop are now linked. In addition, the Frisch Gekocht site has been restyled to mirror the Billa online-shop site design.
“With the relaunch of the Frisch Gekocht online platform, we offer our customers a new service. The new format enables them to find recipes and buy the ingredients at the same time," said Stephanie Schubert, head of marketing for Billa.
The online platform will continue to present well-received recipes, adding cookery videos and features about culinary trends and new products, regional news and lifestyle columns to the mix.
Frisch Gekocht is Austria's most popular customer magazine. Introduced in 2000, it is published ten times per year. It is available from all Billa branches in Austria for €1, or free to loyalty-card holders.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
