How Brands That Embrace IoT And Connected Technologies Can Unlock Significant Growth
How will the Internet of Things (IoT) and next generation technologies shape how consumers interact with products, services and business models?
Global strategy and consultancy firm Accenture is seeking to find out, through its Industry X.O framework, which seeks to provide insight on how manufactures and suppliers, particularly those in consumer goods, can best position themselves for rapid, flexible technological adoption.
According to the group, the food and beverage industry alone has the potential to unlock more than €60 billion in additional value by harnessing machine learning, blockchain, digital twin technologies, and autonomous vehicles and robots.
At the recent Consumer Goods Forum Global Summit in Vancouver, a notable addition to Accenture's stand was a Drinkworks Home Bar, a new intelligent solution from Keurig Green Mountain and Anheuser-Busch InBev that offers a variety of cocktails based on ultra-personalised situations. While sadly not operational during the Summit – this was, after all, a business gathering – the device offers a vision as to how manufacturers can embrace smart, connected products that tap into specific consumer needs.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!