Caprabo Introduces €20 Million Loyalty Programme
Published on Oct 10 2012 5:24 PM in Technology
Spanish supermarket chain Caprabo has launched a new loyalty card programme in an effort to stimulate sales growth. The Eroski subsidiary has launched 'My Club Caprabo', offering discounts and exclusive prices for cardholders.
Caprabo has invested €20 million in the programme, according to Alimarket, with an estimated 75 per cent increase in the average share of card sales.
The programme has been implemented in 350 supermarkets in the retailer's three strategic markets, Catalonia, Madrid and Navarra, where it has a market share of 13 per cent, 3 per cent and 13 per cent, respectively.
'My Club Caprabo' is intended to have a personalised feel, catering for the varying needs of its loyal customers. Alberto Ojinaga, CEO, said "every customer is unique, has different needs and wants to be treated differently."
Customers can also access associated clubs, 'Club Indulge' and 'My Wine Club Corner', on www.miclubcaprabo.es. (11 Oct)
© 2012 - ESM: European Supermarket