Carrefour Group has launched a pilot of its Scan & Go service in Brazil, enabling customers to make purchases without the need to pass through the checkout counter.
By using a mobile app, shoppers can read the bar code of products and create a virtual basket for payment with a credit card in the app itself. At the end of their shop, customers just need to present the voucher on the mobile-phone screen to pay for their items.
The platform was trialled in December in a Carrefour Express store in São Paulo, and the new technology will be rolled out to further stores this month.
Initially, the application can be downloaded via Google Play and purchases paid via credit card only. However, throughout the year, Scan & Go will accept other payment options and be made available on the Apple Store.
Half The Time
The expectation is to reduce by more than half the average time that the customer now spends in Carrefour proximity stores.
Aimed mainly at urban customers, who are frequent users of mobile apps and want to save time when grocery shopping, the Scan & Go technology is expected to reach all Carrefour Express and Carrefour Market units in the state of São Paulo in 2019.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.
