While much of the press attention around Carrefour’s ‘transformation plan’, announced yesterday amid much fanfare, focused on the areas in which the retailer will be seeking to cut costs – voluntary redundancies for 2,400 head-office staff, divestment of 273 ex-DIA stores, etc. – the retailer is not short of ambition when it comes to its digital channels.
Announcing the group’s strategy, chief executive Alexandre Bompard said that Carrefour will invest €2.8 billion over the next five years to “gain a new dimension” in digital and omnichannel. This is around six times greater than the group’s current investment in digital platforms.
As part of this, Carrefour is seeking to double down on its food e-commerce presence, targeting €5 billion worth of sales and a 20% share of the food e-commerce market in France by 2022.