French retailer Carrefour has announced that it has extended the use of blockchain technology to Camembert de Normandie (Camembert of Normandy) cheese.
The product is the 11th Carrefour Quality Line item to be included in the mapping system.
The technology enables customers to trace the journey of a product from the farm to the store shelf by scanning a QR code provided on the product label with their smartphones.
Other products in the Carrefour Quality Line that use blockchain include Auvergne chicken, tomatoes, eggs, microfiltered milk, peaches and nectarines, pomelo, chicken, carrots and Rocamadour cheese.
The technology will allow customers to learn more about the farmers who produce the cheese, details about their farms, date of milk collection and manufacture, and a host of other information.
In addition, customers will be able to see the location of the producers on a map.
Origin Of The Cheese
Camembert de Normandie (Camembert of Normandy) is made of milk sourced from Norman cows and the supply chain comprises 8 dairy farmers.
The cheese is made and refined in the cheese factory of the Domaine de Fribois, in Saint-Loup-de-Fribois, the retailer said.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.