Carrefour has signed a digital promotion agreement with digital start-up Artefact, with testing already undertaken in Spain, the pilot country for the programme.
Artefact will assist the retailer with its digital marketing, LSA.fr says. As an example, the company carried out an assessment of Carrefour Spain’s online structure in order to judge which products should be ‘pushed’ into prominence online, and when.
“We have been adapting to work with start-up companies to aide our digital transformation, with marketing being at the forefront of this,” said Clément Marty, Carrefour group strategy director.
The system has been used to push non-central SKUs for a supermarket chain, such as electronics and bicycles, with boosts in sales recorded.
Guillaume de Roquemaurel, co-founder and president of Artefact, said, “It is an exemplary example of what a working collaboration can be in that we have a start-up operating with a large group.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
