Groupe Casino has launched a new app and game for its new 'Doodingues' private label range for children.
A free app game was developed for Android and iOS smartphones and tablets called “Le lancer de Doodingues”, featuring the five mascots from the retailer's new PL range. Casino customers can scan QR codes on-pack to play or download the app.
A website is also now online for the range, www.doodingues.fr. The offering includes juices, cereals, shower gels, processed cheese products, biscuits, flan, fish fingers and has been available since the summer in Géant Casino, Hyper Casino, supermarchés Casino and Petit Casino stores.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
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