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Technology

Checkpoint Systems’ S20 Reinvents Traditional EAS Antenna

By Dayeeta Das
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  • A global leader in source-to-shopper solutions, Checkpoint Systems has unveiled the world’s most compact, full-performance, customisable RF EAS antenna – the S20.

    Retailers are dramatically ramping up investment in store design to improve the overall consumer experience, and with store designs leading to a potential sales increase of up to 40%, there is a justifiable return.

    With 50 years of experience, Checkpoint Systems is collaborating with retailers and brands to align EAS antennae with these new-store concepts.

    By reconfiguring the electronics used in EAS, Checkpoint has opened up design possibilities, which means that retailers don’t have to compromise on the overall store design or the EAS antenna at the store entrance.

    This new-generation EAS antenna is designed for retailers that invest in brand image and customer experience.

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    For the first time in the history of the EAS antenna, the unique configuration of the S20 will allow the traditional ‘gate’ look to be replaced with a visually appealing, elegant and sleek design.

    By introducing this pioneering technology, Checkpoint has actively changed the dynamics, helping retailers to balance loss prevention with aesthetics.

    Taking Design To The Next Level

    Over and above its revolutionary sleek design, the S20 can be completed with custom finishes, textures and graphics to offer a wide choice of visual appearances.

    High impact LEDs deliver eye-catching accents to any store entrance and are available in a range of colours, to complement the brand identity.

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    Striking Design With Full Functionality

    The S20 is ideal for apparel retailers looking to attract customers into their stores, maximise trading space, and keep store entrances clear.

    The S20 can be free-standing, wall or door mounted, and work directly against metal.

    Remote service capabilities and data-reporting help to improve up-time, as Checkpoint’s engineers can continuously monitor the status, enabling issues and trends to be identified in real time, to ensure that the investment is performing efficiently.

    ‘A New Generation Of EAS Antenna’

    Simon Edgar, senior director of product management of EAS Systems in Checkpoint, commented, “There is not a lot that is ‘traditional’ about retail today. All physical stores face challenges to attract and retain customers, and, in this new environment, ‘traditional’ does not fit.”

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    “We have opened the door to a new generation of EAS antenna for retailers wanting to balance protection with design, to fit the overall vision of their brand and store concept.

    “The S20 is truly unique and offers apparel stores the excellent detection that they require, in a design that is sleek and elegant, with customisable options also available. Our striking new antenna design offers a beautiful profile and great performance, enhancing store aesthetics, improving the customer experience, and controlling loss effectively – without compromise,” he explained.

    For more information, click here or write to [email protected].

    © 2019 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: European Supermarket Magazine.

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