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Clarke Announces Plans For Hudl 2

By square1
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Clarke Announces Plans For Hudl 2

Tesco has said today that they hope to launch an updated version of its Hudl tablet, because of the massive demand.

It revealed that it expects sales of the original Hudl tablet, which was released in September, to exceed 600,000 by the end of the frantic Christmas period. So far, Tesco has sold over 300,000 Hudle tablets and according to company CEO Phillip Clarke, the retailer is "struggling" to keep up with demand. 

The Hudl comes in black, blue, red and purple, but on the website there are currently no Hudls available. The purple edition was available on 2 December but has since sold out. A number of accessories for the product have also sold out including cases, headphones and charging kits.

Michael Comish, chief digital officer at Tesco, said the tablets were "flying off the selves" and the company had run out of stock twice. "Everyone is going mobile", he said. "We’ve made the tablet market more accessible.”

As well as plans for the second Hudl, Tesco are set to launch a Blinkbox e-book service in March 2014, which will work alongside its TV, music and movie platforms.

© 2013 - European Supermarket Magazine by Enda Dowling

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