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Technology

Consumer Interest In 'Virtual Living' Likely To Create New Parameters For Brands, Says Accenture

The increased use of augmented and virtual technologies, as well as the metaverse, is likely to create new opportunities for retailers and consumer goods brands, a new survey from Accenture has found.

Accenture surveyed 11,000 consumers across 16 countries, and found that close to two thirds (64%), had already purchased a virtual product or taken part in a virtual experience or service in the past year.

In addition, some 83% of participants said that would 'show interest' in making purchases via the metaverse, and 42% said that they had visited a retailer in the virtual world to get advice, make a payment or browse a product range.

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