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Cutting Through The Consumer Confusion – ESM Meets SpoonGuru CEO Markus Stripf

Published on Jul 18 2019 8:20 AM in Technology tagged: Featured Post / Nutrition / Diet / Consumer Goods Forum Global Summit / Paywall / SpoonGuru / Allergy

Cutting Through The Consumer Confusion – ESM Meets SpoonGuru CEO Markus Stripf

A lack of easy-to-understand information about the ingredient composition of everyday food products is hampering the retailer-shopper relationship, according to SpoonGuru, a technology startup that is seeking to provide product clarity to shoppers, particularly those with a particular allergy or on a diet regime.

Founded in 2015, SpoonGuru combines AI and machine learning with nutritional expertise to determine a product’s suitability for a particular shopper, analysing the composition of a retailer's product portfolio and presenting the information in a simple to use format.

With close to two thirds (64%) of the world’s population now actively excluding foodstuffs from their diet, coupled with a growing demand for more personalised experiences for shoppers, SpoonGuru, which says that it is on a mission to ‘transform food discovery’, can be a valuable tool in a retailer’s arsenal.

Tesco, Albert Heijn, Walmart’s and Australia’s Woolworths are among the retailers already signed up to use its technology, while a well known retail leader, former Asda CEO Andy Clarke, recently joined the firm as chairman.

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