Cutting Through The Consumer Confusion – ESM Meets SpoonGuru CEO Markus Stripf
A lack of easy-to-understand information about the ingredient composition of everyday food products is hampering the retailer-shopper relationship, according to SpoonGuru, a technology startup that is seeking to provide product clarity to shoppers, particularly those with a particular allergy or on a diet regime.
Founded in 2015, SpoonGuru combines AI and machine learning with nutritional expertise to determine a product’s suitability for a particular shopper, analysing the composition of a retailer's product portfolio and presenting the information in a simple to use format.
With close to two thirds (64%) of the world’s population now actively excluding foodstuffs from their diet, coupled with a growing demand for more personalised experiences for shoppers, SpoonGuru, which says that it is on a mission to ‘transform food discovery’, can be a valuable tool in a retailer’s arsenal.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!