Cutting Through The Consumer Confusion – ESM Meets SpoonGuru CEO Markus Stripf
A lack of easy-to-understand information about the ingredient composition of everyday food products is hampering the retailer-shopper relationship, according to SpoonGuru, a technology startup that is seeking to provide product clarity to shoppers, particularly those with a particular allergy or on a diet regime.
Founded in 2015, SpoonGuru combines AI and machine learning with nutritional expertise to determine a product’s suitability for a particular shopper, analysing the composition of a retailer's product portfolio and presenting the information in a simple to use format.
With close to two thirds (64%) of the world’s population now actively excluding foodstuffs from their diet, coupled with a growing demand for more personalised experiences for shoppers, SpoonGuru, which says that it is on a mission to ‘transform food discovery’, can be a valuable tool in a retailer’s arsenal.
Tesco, Albert Heijn, Walmart’s Jet.com and Australia’s Woolworths are among the retailers already signed up to use its technology, while a well known retail leader, former Asda CEO Andy Clarke, recently joined the firm as chairman.
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