A recent report by research company MarketsandMarkets suggests that the digital signage market could be worth €11bn by the year 2020.
The study states that increases in the market are down to a paradigm shift in the demand for digital signage producers and applications for various sectors in Europe, the US, Asia-Pacific and the rest of the world.
Emerging markets have also been highlighted as regions to help drive growth in the sector.
The report identified software as one of the main growth areas, along with increased demand for integrated features into digital signage solutions.
Display and signage specialist Wavetec reports that the financial sector is taking advantage of the latest technology with Donatello, its android-based digital signage solution.
Wavetec said that the product is suitable for environments like retail.
MarketsandMarkets highlighted customer engagement as a major area of growth in the digital signage market.
Wavetec suggests that the cross-selling of products and services to customers according to their profiles can work well in the retail space.
© 2014 European Supermarket Magazine
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