Online purchases in the Netherlands have grown 8.5% in 2013 compared to the year before, according to figures released recently.
"Online purchases are becoming a habit for consumers", said Ed Nijpels, president of Thuiswinkel.org, who carried out the research.
Overall, Dutch people spent €10.6 billion online in 2013 representing an annual growth of 8.5% that was attributed to an 11% increase in the total number of online orders.
There were on average nine orders per person in 2013, one order more than in 2012. However, the average spend per order dropped €2 to €109 last year.
Childrens' toys experienced the largest growth in online sales in the Netherlands, with a total turnover of €105 million (+27 %), while music (€123 million, +19%), telecom (€1.5 billion, +16%) and clothing (€850 million, +16%) also grew strongly.
Despite not featuring at the top end of the online growth trend, several large Dutch supermarket chains have an online ordering service.
© 2014 - European Supermarket Magazine by Enda Dowling
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