E-commerce could account for as much as 40% of all retail trade in Sweden by the end of the decade, according to a new study by Svensk Handel, the retail and wholesale trade organisation.
According to the group, on the back of significant shifts in shopping behaviour as a result of the pandemic, e-commerce is likely to account for between 31% and 40% of total retail trade by 2030, and more than half of sales in non-food.
This is likely to lead to the closure of between 6,000 and 10,000 physical stores in the coming years, and the loss of up to 35,000 jobs, it noted, with Swedish shoppers increasingly using international sites when purchasing online.
