E-Commerce Growth 'Far Outstripping' That Of Any Other Retail Channel: Kantar
New research from Kantar has found that e-commerce is outperforming all other grocery retail channels in terms of growth, and could double in size by the middle part of the next decade.
Kantar's Winning Omnichannel – Finding growth in reinvented retail report found that the market share of global e-commerce stood at 5.1% last year, compared to 4.3% in 2017; growth of 20.3% year-on-year.
Kantar's report estimates that the e-commerce sector could account for 10.1% of the market by 2025.
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