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E-Commerce Growth 'Far Outstripping' That Of Any Other Retail Channel: Kantar

Published on Jul 8 2019 9:49 AM in Retail tagged: Featured Post / E-Commerce / Kantar / Grocery / Omnichannel / Paywall

E-Commerce Growth 'Far Outstripping' That Of Any Other Retail Channel: Kantar

New research from Kantar has found that e-commerce is outperforming all other grocery retail channels in terms of growth, and could double in size by the middle part of the next decade.

Kantar's Winning Omnichannel – Finding growth in reinvented retail report found that the market share of global e-commerce stood at 5.1% last year, compared to 4.3% in 2017; growth of 20.3% year-on-year.

Kantar's report estimates that the e-commerce sector could account for 10.1% of the market by 2025.

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