El Corte Inglés has launched a new app that facilitates easier and more comfortable grocery shopping.
The tool, which is available for Android and Apple, simulates the corridors of an El Corte Inglés supermarket, and enables one to surf through the aisles by sliding one's finger to either side.
It allows one to shop for a wide range of products: medications, perfumes, canned food, dairy goods, confectionery, fresh produce, meats, and fish, for example. By clicking on the goods, customers will find the necessary information to compare and contrast characteristics, prices, offers and discounts. Furthermore, the customer can choose between home delivery and El Corte Inglés's click-and-collect service.
The intention of the Spanish retailer is to give better and improved service to those customers who shop online, offering the possibility of acquiring any product, anytime, from anywhere.
© 2014 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly and Paula Martin.
