Eroski has said that its remodelled stores on the Balearic Islands have posted sales growth of 13% in their first year of trading, as the Spanish retailer seeks to 'transform' its commercial network.
Eroski converted 27 stores to the 'Contigo' concept last year, meaning that it has now converted 70% of the stores it operates on the islands.
The Contigo concept puts emphasis on improved customer service, a commitment to local and fresh products, healthy eating and promotions that are more tailored to the needs of its customers, according to the retailer.
To date, the retailer has spent approximately €22 million on revamping its stores on the Balearic Islands, with a further €5 million due to be spent over the next two years on the revamp of a further 30 outlets.
It has also increased the range of products it sources from the Balearic Islands, with some 1,280 SKUs now sourced from 120 local suppliers.
Eroski operates 195 outlets across the Balearic Islands.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine
