ESM: A Year In Retail – K-Group Addresses AI’s Ethical Question, Issue 1, 2019
With artificial intelligence on the rise, ESM chats to Minna Vakkilainen of Finland’s K Group about the efforts that the retailer has made to ensure that its use of AI is guided by ethical principles. This article appeared in ESM Issue 1, 2019.
Artificial intelligence is becoming an intrinsic part of modern retail, but while the technology gains apace, due consideration needs to be given to the long-term benefits of AI adoption.
For example, what impact could artificial intelligence have on the workforce, on customer relations, or in-store planning – all areas that are traditionally human led?
Enter Finnish retailer K Group, which last year outlined a number of ‘ethical principles’ governing its use of AI. These will influence its strategic choices when it comes to future development of the technology.
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