Grab unveiled its GrabFresh grocery delivery service on Tuesday, betting the firm's extensive network of 7.1 million drivers, agents and merchants will help steer the company as it expands beyond its core ride-hailing business across Southeast Asia.
The strategy to provide 'everyday' offerings via a new open platform underscores Grab's ambition to secure its dominant market share at a time when rival Go-Jek is embarking on a $500 million expansion into markets including Thailand and Singapore.
Go-Jek, the main ride-hailing player in Indonesia that is backed by private-equity firms KKR and Warburg Pincus, has expanded into digital payments, food delivery and on-demand cleaning and massage services.
