Digital transformation is moving forward at an accelerated pace, and many retailers are asking themselves whether they should have a digitised store or not.
Lorena Gomez Latorre, retail technology expert at HMY, says that it is important to invest in solutions based on the needs of a company, and not based on the technology itself.
According to HMY, retailers should seek out partners that can keep abreast of the pioneering technologies in each sector, and help them integrate the latest innovations into their sales spaces and information systems.
After visiting the National Retail Federation's annual exhibition in New York earlier this year, Lorena Gomez Latorre says that some of the biggest trends in retail technology are stock control solutions, real time information, and digital signage.
Retail technology is evolving at a rapid pace, and having a digitised store is essential for the future, she adds.
For more information, visit hmy-group.com.
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