The MPV (Marketing at Retail Show) biennial exhibition will be held on 27, 28 and 29 March in Paris. This exhibition for professionals in the retail industry has gained worldwide recognition.
The exhibition offers a global, multidisciplinary approach to all aspects of point-of-sale marketing. It is divided into three main sections: POP, Shop Fitting & Furniture; Digital & Activation; and Consulting & Design.
In the last edition, more than 14,500 professionals visited the exhibition in search of inspiration and solutions to help them face the future of retail.
For MPV 2018, the number of visitors is expected to increase significantly, as a reflection of the growing need for brands and retailers to innovate at the point of sale.
HMY's booth will represent the most relevant solutions from the past year for innovating at the point of sale, helping brands and retailers add value to their commercial spaces.
HMY has a comprehensive vision of the point-of-sale experience, thanks to the company's international structure, its expertise and 360-degree perspective in POP and retail dating back to the 1960s, and its successful large-scale projects with international execution.
This experience, combined with the group's defining constant innovation, makes it a leader in state-of-the-art solutions for present and future challenges that the retail world is facing.
This is why HMY's presence at MPV 2018 is the ideal opportunity to explore, get inspired, and see some of the best solutions in the retail industry.
The fair also includes the famous Paris Popai Awards, which provide recognition for the most innovative projects at the point of sale in the categories of POP Advertising, Shop Fitting, and Digital and Merchandising.
HMY will have the opportunity to display and promote its candidacy with three of its most important projects – Haribo, Look and Nutella – which were approved as entries for the Paris Popai Awards 2018.
In the last edition of the awards, HMY was awarded two Popai Gold Trophies, in the categories of 'Shop Fitting – Multiple Achievements' and 'Digital – Best Connected Shop', thanks to two of its projects: Decléor (France) and Futbol Emotion (Spain).
© 2018 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: The European Supermarket Magazine.