The ways in which a grocery shopper interacts with FMCG brands has changed significantly in recent times, partly due to advances in retail technology.
Consumers can now research products in-store, study what’s being said on a brand's social media platforms, view products on a grocery retailer's website, as well as being influenced by friends’ recommendations and experiences.
With mobile computer devices dramatically changing the ways in which we shop, we can now complete a transaction day or night.
Displaying supermarket brands prominently on authorised retailers’ websites, with the use of retail innovation such as widgets, ensures maximum exposure for manufacturers, helping brands to grow sales – both online and in-store.
Shoppers can quickly and easily find their desired products without distraction when carrying out Internet shopping, or research, at authorised retailers’ websites.
John Beckett of retail technology firm ChannelSight.com says that by using such innovative tools to increase sales online on authorised retailers’ websites, you can ensure you are doing everything possible to grow profits this year.
He adds that such a widget can also be used on product pages, email campaigns, mobile apps, desktop applications and social media platforms.
The Channelsight retail technology drives increased sales – via channel partners – by sending customers, ready to purchase a product, directly to their preferred retailer without competitive distraction.
All the latest innovation in supermarket retail technology will be on show at the upcoming leading retailing trade fair EuroShop 2014.
@ 2014 ESM Magazine
