Online grocer Ocado has partnered with online gaming company Yipii to target irregular shoppers with a 'Wheel of Fortune'-style game.
Shoppers who have engaged with the retailer in the past but are not regular customers receive an email from Ocado, displaying an online wheel, which they can spin to win a variety of prizes, such as free delivery or vouchers for Ocado.
The technology can be used to gather insights on what shoppers want to buy compared with what they do buy, as the retailer can compare the customer's 'wish list' with their eventual purchases.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
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