The Italian association of beer and malt producers/distributors (Assobirra) has launched a web app that suggests the right food combinations with a beer.
The "Per me una birra" ('For me a Beer') app includes 50 contemporary cuisine recipes that can be accompanied by a glass (0.20l – equivalent to 68 Kcal) of a particular beer, complete with commentary and nutritional information.
The dishes are selected, interpreted and commented by a team of five food and lifestyle experts. .
The initiative aims to leverage on the new foodie trend that is emerging among young Italian women, of combining a passion for beer (6 out of 10 women drink it regulatory, according to Doxa and Nextplora data) and good food, while keeping an eye on the calorie count.
For more information, visit http://www.permeunabirra.it/
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
