American meat and cold-cut company Oscar Mayer has launched its version of cryptocurrency, dubbed 'Bacoin', for fans of its bacon products.
The Kraft Heinz-owned company said that, from Monday, bacon enthusiasts can mine Bacoin, increase its value by sharing, and then use it to purchase Oscar Mayer Bacon packs at OscarMayerBacoin.com.
Participants play a daily instant-win game once they’ve registered on the website. If they receive Bacoin, they can then increase the value of their currency by sharing the game on Twitter and via email. The Bacoin is translated into ‘slices’, which garner bacon packets ranging in size from a half-pack (one to seven slices) to three full packs (36 to 42 slices).
"Oscar Mayer is the gold standard of bacon because of our dedication to hand-selecting the best cuts and then naturally sugar-curing and naturally hardwood-smoking our bacon," said Matt Riezman, brand manager for Oscar Mayer.
"Add to that our proven expertise in the bacon tech space, and Bacoin is poised to deliciously revolutionise the cryptocurrency market," Riezman added.
The campaign, open to American citizens over the age of 18 in all 50 states, will run until 14 May.
Digital Prophet Keith Sizzle
The new cryptocurrency has a flamboyant new spokesperson as well: Keith Sizzle, a yellow-bespectacled ‘Bacoin architect’ and ‘digital prophet’ who smashes open piggy banks with a golden hammer.
I'm smashing open the cryptocurrency market and releasing Bacoins into the world, and yes, you have a chance to get your hands on one! Rules: https://t.co/TNuZCnwCQe
— Keith Sizzle (@KeithSizzle) April 30, 2018
The company has been involved with previous innovative marketing campaigns, including the launch of Sizzl, a dating app for bacon fans, and its branded bacon-scented alarm clock, ‘Wake Up & Smell the Bacon’.
Oscar Mayer is also well known for its hot dogs, bologna, and food-to-go Lunchables products.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. Click subscribe to sign up to ESM: European Supermarket Magazine.
