DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Technology

Kroger Looking Into Fake Press Release Touting Acceptance Of Bitcoin Cash

By Steve Wynne-Jones
Share this article
Kroger Looking Into Fake Press Release Touting Acceptance Of Bitcoin Cash

US retailer Kroger Co is looking into the publication of a fake press release, claiming the acceptance of Bitcoin Cash at its stores, the grocer said, after becoming the second major retailer in recent weeks to get entangled in a crypto hoax.

The release, which said the grocer would accept the cryptocurrency this holiday season, appeared on Kroger's investor relations page and was later deleted.

The company said the page, which gets automatically updated, receives a direct feed from PR Newswire (PRN), where the fake release also appeared.

"This communication was fraudulent and is unfounded and should be disregarded," a company spokesperson said in an emailed statement, adding that Kroger was in touch with PRN on the issue.

Fake Announcement

PRN pulled the fake announcement and said it was "urgently investigating the incident including looking into any criminal activity associated with this matter".

ADVERTISEMENT

Bitcoin cash is a fork of bitcoin's underlying software code formed in 2017, and was an initiative headed by a small group of mostly China-based bitcoin miners.

Walmart Hoax

Walmart Inc was subject to a cryptocurrency hoax in September when a fake press release was published, announcing a partnership between the world's largest retailer and Litecoin. The news had briefly sent prices of the little known cryptocurrency surging.

Despite a string of hoaxes, cyptocurrencies are gaining acceptance among mainstream investors and companies such as theatre chain AMC Entertainment Holdings Inc, which said in September that it would accept Bitcoin, Ether, Bitcoin Cash and Litecoin for ticket purchases in the coming months.

Bitcoin prices turned slightly negative after Kroger said the release was fake.

ADVERTISEMENT

A spokesperson for the U.S. Securities and Exchange Commission said the agency would not comment on "the existence or nonexistence" of a possible investigation into the fake press release.

News by Reuters, edited by ESM. For more Technology news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.