Lidl Italia has launched Pizza FANtastica, an innovative crowdsourcing app, with the aim of creating the most original pizza.
The app, available on the retailer's official Facebook page (with over 1.2 million fans), allows users to unleash their imagination, with over 2,000 possible combinations that can be created by putting together the 24 ingredients available.
The contest, which consists of two stages, is open until 12 July, and participation is possible via PC, tablet or smartphone. The winning pizza will go on sale in all Lidl Italia outlets from September.
Lidl Italia will draw winners, among all participants, for one iPhone 6 16 GB and 30 shopping vouchers of €50 each.
The initiative has been created in partnership with MRM/McCann Frankfurt.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic.
