Marketing: latest news, insights and analysis | ESM Magazine

Trust In Loymax To Enhance Your Customer Engagement

Loyalty and marketing automation firm Loymax is leveraging the capabilities of machine learning to transform customer engagement.

Walmart-Backed Tech Firm Ibotta Files For US IPO

Walmart-backed digital marketing company Ibotta has filed to go public in the United States, it said in a filing.

HelloFresh Warns On Profit Again, Scraps Mid-Term Guidance

German meal-kit maker HelloFresh provided a 2024 core earnings forecast way below expectations, shocking the market for a second time in five months after...

88% Of Consumers Have Purchased Products Based On Influencer Recommendations: Study

A study by creator marketing platform Vamp has found that 88% of consumers say that they have purchased something based on an influencer recommendation in...

HelloFresh Forecasts ‘Highest Ever’ Quarterly Adjusted EBITDA

Meal-kit firm HelloFresh has exceeded market expectations to achieve its 'highest ever' quarterly consolidated adjusted EBITDA in the second quarter of 202...

Schwarz Media Teams Up With The Trade Desk For 'Data-Driven Advertising'

Schwarz Media, the retail media unit of Schwarz Group, has entered into a strategic partnership with The Trade Desk, an American advertising technology fir...

GenAI Leads Innovation In Retail, Says GlobalData

Generative artificial intelligence (genAI) is at the forefront of innovation in retail as its ability to fabricate hyper-customised content is turning the...

Jumbo Launches Self-Service Platform For Advertisers

Dutch retailer Jumbo has announced the introduction of a new self-service platform in collaboration with Streaem, which allows brands to set up, monitor an...

Technology - Marketing

Trust In Loymax To Enhance Your Customer Engagement

Walmart-Backed Tech Firm Ibotta Files For US IPO

HelloFresh Warns On Profit Again, Scraps Mid-Term Guidance

88% Of Consumers Have Purchased Products Based On Influencer Recommendations: Study

HelloFresh Forecasts ‘Highest Ever’ Quarterly Adjusted EBITDA

Schwarz Media Teams Up With The Trade Desk For 'Data-Driven Advertising'

GenAI Leads Innovation In Retail, Says GlobalData

Jumbo Launches Self-Service Platform For Advertisers

Top 5 Social Media Trends For Retailers And FMCG Brands In 2023

Marketing Costs Take A Bite Out Of HelloFresh's Full-Year Outlook

Discounter Aldi Unveils First TikTok Campaign

Hofer Awarded IAA Effie Gold For HoT Campaign

Auchan France Rolling Out Media Promotion Technology