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Technology

Maxima Implements AI-Based Solutions In Grocery Retail

Lithuanian retail group Maxima has announced that it has implemented a number of AI-based solutions across its grocery stores for better customer experience.

The new technology will also help in streamlining operations, reducing the cost of running the stores, and balancing employee workloads, the retailer said.

Product Availability

The retailer has installed high-resolution video cameras that analyse product availability on store shelves and trigger operational commands.

The cameras are also equipped to detect crowding in the checkout aisles and send out messages to store managers.

Maxima Latvija board member, Jānis Vanags, said, "Maxima is growing faster than the market on average, and artificial intelligence (AI) helps us to operationally keep in line with that growth.

"We have piloted AI to streamline our operations and improve customer experience in our flagship store, but, clearly, we have not yet reached its full potential – we believe AI can further alleviate workloads, drastically improve efficiency and thus enable further price reductions in our stores.”

Automatic Product Monitoring

Maxima has also installed a digitised system for the automatic monitoring of product 'sell-by' dates to prevent food waste.

This allows store staff to identify groceries approaching the 'sell-by' dates more quickly.

The Maxima XXX store in the Akropole shopping centre has introduced electronic price labels to provide buyers with transparent, up-to-date and precise price information.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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