Technology - Metaverse

Bomb Pop Enters The Metaverse Following Roblox Tie-Up

US-based ice pop brand Bomb Pop has announced its entry into the metaverse, teaming up with Roblox to bring its frozen snacks to the Restaurant Tycoon 2 re...

'Mall Of The Metaverse' Launched By Majid Al Futtaim

Majid Al Futtaim has announced the launch of 'Mall of the Metaverse', a virtual retail and entertainment destination, at the World Government Summit in Dub...

What Role Will The Metaverse Play In The Retail Sector?

How well is the metaverse known in retail, and what potential benefits does it offer? Is it relevant enough to invest in? And if so, when? The EHI Retail I...

The Role Of The Metaverse In Retail And FMCG

You can expect to hear a lot more about the metaverse in the consumer goods space in the years to come, but how should food and drink brands approach it?

Walmart Joins The Metaverse With Launch On Roblox

Retailer Walmart has become the latest retailer to build a presence on the metaverse, with the launch of two immersive experiences on the Roblox platform.

Consumer Interest In 'Virtual Living' Likely To Create New Parameters For Brands, Says Accenture

The increased use of augmented and virtual technologies, and the metaverse, is likely to create new opportunities for retailers and consumer goods brands,...

Monoprix Launches Limited-Edition NFTs

Monoprix has announced an NFT (non-fungible token) project offering exclusive creations by pastry chef Yazid Ichemrahen and designer Vincent Darré.

Carrefour Takes A Step Into The Metaverse With 'The Sandbox' Launch

French retailer Carrefour has announced its first step into the metaverse, with the launch of an address in The Sandbox, a virtual gaming environment.

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