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Metro Group Plan Carphone Warehouse Link-Up

Published on Jun 25 2013 10:03 AM in Technology

Metro Group Plan Carphone Warehouse Link-Up

Düsseldorf-based Metro Group and British mobile phone specialist Carphone Warehouse are looking at the possibility of an 'extensive co-operation' between the two bodies for the sale of mobile phone devices, contracts and services, according to Metro Group.

The potential link-up follows a successful test phase at Media-Saturn in the Netherlands, where Media-Saturn and Carphone Warehouse are currently piloting "shop-in-shop" modules under the Saturn Connect and Media Markt Mobile brands, as well as running a specialised, small-format 'Saturn Connect' store. Joint solutions are also being tested at 17 locations of Metro Group's cash & carry subsidiary Makro in the Netherlands, while opportunities for further co-operation are 'being examined for the other Metro Group sales lines', according to the Group.

"The connected world is a gigantic growth market and at the same time continues to rely heavily on personal sales advice”, said Pieter Haas, member of Metro Group's management board, with responsibility for Media-Saturn and business innovation.

"With Carphone Warehouse, we have found the perfect partner to pool our strengths in this important business segment. In future, we will be able to offer our customers the full range of products and services as well as best-in-class advice", he said.

Roger Taylor, chief executive at Carphone Warehouse, added, "For us, the Metro Group sales lines are an ideal partner to jointly tap the sales potential of the mobile connected world and offer Metro Group's customers best-in-class service." (26 June)

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