Mobile Media Summit, the largest mobile media and advertising conference in North America, has partnered with the GSMA to produce Mobile Media Summit @ Mobile World Congress, taking place Feb. 25-26, 2014 in Barcelona's iconic Fira Montjuic.
Mobile World Congress is the largest event in the mobile industry, while Mobile Media Summit's conferences engage the top brand marketers, advertising agencies, publishers, app developers and mobile/ad tech companies from around the world. The Mobile Media Summit @ Mobile World Congress will be the destination for these groups to come together to discuss the ever-expanding mobile media and advertising market.
The two-day Summit will commence with "30,000 Feet and Climbing: What CMOs Want in Mobile," with Ogilvy Chief Digital Officer Brandon Berger, Mindshare Worldwide Chief Digital Officer Norm Johnston, Universal McCann Germany CEO Sven Weisbrich, PHD Network Chief Operating and Digital Officer Craig Atkinson, and moderator Scott Swanson, President of Global Advertiser Services, Opera Mediaworks.
Location targeting, hyperlocal advertising, cross-screen, RTB and much more will be covered throughout the event, which will close with "Brand Ballers," featuring Nestle Global Chief of Digital Pete Blackshaw, L'Oreal Paris VP-Global Integrated Communications Marie Gulin, Intel Global Media Director Rebecca Brown, and moderator Mike Parker, Chief Digital Officer, McCann Erickson.
"The Mobile Media Summit is the leading conference in mobile today, bringing together the most dynamic thought-leaders in mobile media and advertising from around the world. Unlike any other conference, Paran and the Mobile Media Summits tackle the critical topics from the advertiser perspective that will drive innovation and grow the market for everyone," said Jonathan Anastas, VP-Global Brand Marketing and Head of Digital & Social Media at Activision.
Mobile Media Summit founder and CEO Paran Johar (pictured below) shared, "I am thrilled to be working with Mobile World Congress and very excited to bring together the international advertising community to discuss how mobile is changing the world. As consumers shift from PC to mobile as their main access point for interaction with people, places, services and commerce, we can't deny that mobile is becoming the primary medium of engagement for innovative marketers."
Mobile Media Summit conference pass holders are also able to attend the mPowered Industries Programme keynotes at Montjuic and access the Mobile World Congress Exhibition at Fira Gran Via.
The event sponsors and partners include AdTruth, BlueKai, Google, Kargo, Medialets, Millward Brown Digital, OpenX, Opera Mediaworks, Sonata, Tagged, Tremor Video, Verve, WapStart, xAd, the 4A's, AdMonsters, the Ad Club of NY, Advertising Age, Chief Marketer, ClickZ, European Supermarket Magazine, Fierce Wireless, Folio, the IAB, the Location Based Marketing Association, The Makegood, MadAve Mobile, MobiThinking, VentureBeat, the Wharton Future of Advertising School and Women in Wireless.
Featured speakers at Mobile Media Summit @ Mobile World Congress include:
Zaid Al-Zaidy, CEO, McCann LondonJay Altschuler, Director of Global Media Innovation, UnileverJonathan Anastas, VP-Global Brand Marketing, Head of Digital & Social Media, ActivisionCraig Atkinson, Chief Operating and Digital Officer, PHD NetworkAnna Bager, VP and General Manager, IAB Mobile John Baker, President, dotJWT Mark-Anthony Baker, Global Communications Planning Director, JouleBrandon Berger, Chief Digital Officer, OgilvySaul Betmead, Chief Strategy Officer, Y&RPete Blackshaw, Global Chief of Digital, Nestle Bonin Bough, VP-Global Media and Consumer Engagement, MondelezKevin Brown, VP & Global Mobile Product Management, Citigroup Rebecca Brown, Global Director of Media, Intel Corp.Armel Bursaux, Director-Data & Analytics, Starcom MediaVestChris Copeland, CEO, GroupM Next Chia Chen, SVP & Mobile Practice Lead, DigitasLBi Greg Crockart, Co-President, Joule Tom Daly, Group Director, Global Connections, The Coca-Cola Company Rohit Dhawan, Director of Product Management for EMEA Display, GoogleMarie Gulin, VP-Global Integrated Communications, L'Oreal ParisJohn Hadl, Venture Partner, US Venture Partners Seth Hart, Global Media Director, Starcom MediaVest Group Chad Hickey, VP of Global Sales, xAdDan Hodges, President, New York Chapter, Location Based Marketing AssociationNorm Johnston, Chief Digital Officer, Mindshare WorldwideVik Kathuria, EVP, Mediacom Erin Kienast, SVP-Director of Mobility, MediaVest Evan Krauss, COO, SONATA USA Rob Kramer, GM of Mobile, OpenX James Lamberti, VP and General Manager, AdTruth Doug Livingston, Global Chief Digital Officer, mcgarrybowen Bethany Mach, SVP & Global Digital Director, Starcom MediaVestJeff Malmad, Managing Director of Mobile, Mindshare Paul Marcum, Head of Global Digital Innovation, Bloomberg MediaJohn Montgomery, COO, GroupM Interaction David Morgan, Director, 22 Design John Najarian, EVP and GM-Digital Media and Business Development, E! NetworksAlex Newman, EMEA Head of Mobile, Omnicom Media GroupShelly Palmer, host of "Shelly Palmer Digital Living," FOX TVMike Parker, Chief Digital Officer, McCann EricksonBen Phillips, Global Head of Mobile, MediaCom Ali Rana, Group SVP, Emerging Media Lab, Millward Brown DigitalCristina Sagarduy, Deputy Managing Director, EMEA, AnnalectAdam Shlachter, Head of Media Activation, NA, DigitasLBiShiv Singh, Head of Global Brand and Marketing Transformation, VisaJames Smith, CRO, VerveJide Sobo, Head of Mobile, MEC UKMark Squires, Online Marketing Manager, TalkTalk Telecom Angela Steele, CEO, Ansible MobileAlex Stil, Head of Digital EMEA, MindshareScott Swanson, President of Global Advertiser Services, Opera Mediaworks Todd Thiessen, SVP of Strategy, RazorfishDerek Thompson, Global Head of Mobile, Starcom MediaVest Group Ritu Trivedi, Managing Director, Digital Marketplace, MediaVest USASven Weisbrich, CEO, Universal McCann Germany Colleen Whitney, SVP Media, Digitas Donald Williams, Chief Digital Officer, Horizon MediaAndrea Wolinetz, Managing Director, Connected Platforms, PHD About Mobile Media SummitThe Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since its founding, the event series has hosted over 750 speakers and well over 10,000 attendees. Click on http://www.mobilemediasummit.com for more information.
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© 2014 - European Supermarket Magazine by Enda Dowling
