M&S Expands 'Mobile Pay Go' Service In London
Marks & Spencer has announced that it has extended its 'Mobile Pay Go' service to more stores across London after a successful pilot phase.
The service allows customers to enjoy a checkout-free payment experience.
Sacha Berendji, director of retail, operations, and property at M&S said, "M&S is changing to become a digital-first retailer with industry-leading store operations - and Mobile Pay Go is a really exciting part of that.
"More of our customers will be able to benefit from this popular technology and enjoy a seamless shopping experience."
The rollout follows a successful trial period in select stores in the capital including outlets in Edgware Road, Bankside, Waterside Paddington, West Hampstead, Canary Wharf, and Stratford Westfield.
Customers availed of the service every three seconds over lunchtime during the trial phase, the retailer said.
Thomas Allard, a marketing manager in St Pauls, said, "I visit M&S every day to buy my lunch and use the app every time. It’s great, I don’t understand why more people don’t use it. Why queue when you can be in and out in seconds?"
Popular At Peak Hours
The payment facility has been introduced in stores that are popular at peak hours.
It will reduce queueing time and allow store employees to offer their services in other areas of the store, the retailer added.
Joe Erskine, store manager of M&S Clapham Junction SW11, said "We all know how fast-paced London life is and how busy our customers are, so the great response we’ve had to Mobile Pay Go has been no surprise to us here at Clapham Junction.
"Making it as easy as possible for customers to come in, purchase our products and be on their way is hugely important to us."
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.