Müller Opens First Pop Up Shop In London
Dairy giant Müller has opened its first pop up shop in London, which will allow visitors to create their unique Müller yoghurt combinations.
The Müller Corner Shop, in Westfield Stratford City, London, will be open to visitors until 27 July.
Visitors have the option to use a yoghurt base of either Müller Corner, Müller Corner Plain or Müllerlight Greek Style Natural to develop a unique recipe, the company said.
The dairy group will also provide a choice of various fruit compotes and 21 ingredients, ranging from pumpkin seeds, milk chocolate coated digestive balls and almonds, to chocolate coated flakes and brownie pieces.
Michael Inpong, chief marketing officer at Müller, said, "With up to 28,000 possible yoghurt combinations, we cannot wait to see what people come up with.
"We’re encouraging people to share their creations using #mullerlicious, which we will be monitoring closely as we look for our next potential limited edition," he added.
Visitors will also have the opportunity to purchase and engrave a bespoke Müller spoon.
The dairy company will also offer salad bowls with Müller yoghurt dressing.
Core Müller branded yoghurts, and fruit juices, water, and hot drinks will also be available at the pop up, the company said.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.