Multichannel Retail Adoption Accelerated At End Of 2020, Study Finds
Multichannel retailing saw significant growth towards the end of last year, a new study by GlobalData has found, as retailers developed their online channels to capitalise on festive sales opportunities.
The study examined shopping trends in the US, UK, France, Germany, Spain, and Italy during November and December 2020, and found that multichannel sales grew in five of these six markets.
Multichannel sales were up 37% in the US over the period, a 5% increase on the previous year, while France was up 21%, Germany 31%, Spain 28% and Italy 27%; all increases on the previous year.
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